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California School Employees Association (CSEA) member Jacob Rodriguez leapt at the chance to join his school district’s information technology department when a position opened up. The only catch was that he was a substitute custodian and didn’t have a college degree yet.

Amazon is the great white whale, a target that labor groups have longed for years to organize, said Richard Trumka, president of the AFL-CIO, which is providing personnel and strategic guidance to aid the RWDSU. “We’ll give them whatever they need to help them win,” Trumka said.